Your privacy and the security of your personal information are very important to us. We want you to be as comfortable as possible visiting our Web site and using our Online Products. We are dedicated to protecting the privacy of those who visit our Web site and use our Online Products. This Privacy Policy governs the Canadian web sites operated by us (collectively, our "Web site") and our Online Products, and explains how we collect your personal information on our Web site, or through our Online Products, how we protect such information, and the choices you have concerning the use and disclosure of such information. Please read this Privacy Policy carefully. This Web site is for use by residents of Canada only. Except as WYKANTA CANADA. LTD. ("WYKANTA"), disclose in this Privacy Policy, we will not sell, share, license, trade, or rent your personal information collected on our Web site or through our Online Products to others.

This Privacy Policy applies to WYKANTA and its personnel, representatives and agents. As used in the Privacy Policy, “WYKANTA” does not include resellers or distributors of WYKANTA products and services. WYKANTA shall comply with Canadian federal and provincial privacy legislation as it is enacted, and applicable privacy legislation in jurisdictions where WYKANTA carries on business. WYKANTA operations in jurisdictions with less stringent privacy laws are expected to make all reasonable efforts to meet the requirements of this Privacy Policy. However, nothing in this Privacy Policy or otherwise will create, or add to, any right or claim (whether legal, equitable or otherwise) that any individual or person may have at law or otherwise against WYKANTA or any of its directors, officers, employees, agents or representatives (collectively, the “WYKANTA GROUP”); not will the existence of this Privacy Policy or its application impose any obligations or liability upon the WYKANTA GROUP, or add to any such obligation or liability, that the WYKANTA GROUP does not already otherwise have to any individual or person at law or otherwise.

CONSENT
By submitting personal information, you agree to WYKANTA’s collection, use and disclosure of such personal information for the purpose described in and in accordance with this Privacy Policy and as permitted or required by law. Subject to legal and contractual requirements, and reasonable notice, you may refuse or withdraw your consent to certain of the purposes described in “WHAT DO WE DO WITH THE INFORMATION WE COLLECT?” at any time by contacting us as described in “WHO DO I CONTACT IF I HAVE ANY PRIVACY QUESTIONS?” If you refuse or withdraw your consent, we may not be able to provide or continue to provide products, services and information which may be of value to you.

Please remember that this Privacy Policy applies only to information collected by our Web site. We are not responsible for the privacy of any information you reveal or post in any public forum (e.g., message board or chat room) or through the "Public Profile" feature available on our Web site, or for the privacy practices of web sites that are operated or owned by third parties.

We also wish to assure you that WYKANTA CANADA. LTD. complies fully with the Person Information Protection and Electronic Documents Act taking effect on January 1, 2001.

The following are links to the provisions of our Privacy Policy. For immediate access to a particular topic, click on that provision title below.

WHAT INFORMATION ABOUT ME IS COLLECTED ON YOUR WEB SITE OR THROUGH YOUR ONLINE PRODUCTS?

We collect two types of information: personally identifiable information and non-personally identifiable information.

WYKANTA may collect personal information about consumers when they submit information to our web sites, call our Privacy Coordinator or otherwise communicate with us (e.g. enter a contest, request information or mailings, buy a product or service, or participate in a survey),
In limited circumstances, WYKANTA may collect personal information about third parties. For example, some of our web sites offer visitors the ability to send information to a friend by e-mail. A visitor may provide us with his or her friend’s name and e-mail address. Please note that WYKANTA will use such information only for the specified purpose and we will not contact the third party again unless and until the third party contacts us.

Personally Identifiable Information.
Personally identifiable information is information that identifies you or can be used to identify or contact you ("Personally Identifiable Information"). Such Personally Identifiable Information may include your name, address, email address, telephone number, birth date (for the purposes of determining eligibility to subscribe to our Online Products or offerings, conducting demographic analyses, personalizing your experience on the Web site, and/or satisfaction of contest eligibility requirements) and billing and credit card information. We may request Personally Identifiable Information from you when you register on our Web site, subscribe to our Online Products or in connection with other Online Products we may make available on our Web site from time to time. In all of these cases, we will collect Personally Identifiable Information from you only if you voluntarily submit such information to us. Unless you give us permission to do so, we will not sell, share, license, trade or rent your Personally Identifiable Information other than as specified in this Privacy Policy.

You do not have to provide us with any Personally Identifiable Information to visit our Web site. However, if you choose to withhold requested information, you may not be able to visit all sections of our Web site or use all of our Online Products, such as subscribing to our online tools, posting messages on our message boards or visiting our chat rooms. In addition, we may not be able to provide you with some of the other Online Products dependent upon the collection of such information, such as a personalized WYKANTA home page.

Non-Personally Identifiable Information.
When you become a registered user of our Web site, subscribe to one of our current Online Products, or in connection with other Online Products we may make available on our Web site from time to time, we also may collect information that by itself cannot be used to identify or contact you, such as demographic information (like age, profession or gender) and physical information "Non-Personally Identifiable Information"). Non-Personally Identifiable Information may also include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Web site. Non-Personally Identifiable Information is used to help us understand the characteristics of people who use our Web site and to improve and market our Web site in general and our Online Products in particular. In the event that we link any Non-Personally Identifiable Information with Personally Identifiable Information, we will treat such information as Personally Identifiable Information and only use such information in accordance with this Privacy Policy.

Information from Other Sources.
We may also supplement the information we collect with information from other sources to assist us in evaluating and improving our Web site and Online Products, to determine your preferences so that we can tailor our Web site and Online Products to your needs, and/or to study nutritional, behavioral and fitness questions in general. WYKANTA may collect personal information about consumers when they submit information to our web sites, call our Privacy Coordinator or otherwise communicate with us (e.g. to enter a contest, request information or mailings, buy a product or service, or participate in a survey).

WHERE AND WHEN IS INFORMATION COLLECTED ON OUR WEB SITE OR THROUGH OUR ONLINE PRODUCTS (INCLUDING THROUGH THE USE OF COOKIES AND ACTION TAGS)?
We may collect information (including information that is Personally Identifiable Information) from you in different manners and at different places and times on our Web site, such as when you register for our Web site or subscribe to one of our Online Products. We also may collect information from you in connection with, or through, other Online Products we may make available on our Web site from time to time. The following is a description of the areas and/or manner in which we primarily collect information about you.

Becoming a Registered User and Subscription. In order to access certain Online Products on our Web site, such as our chat rooms, message boards and tools you must first complete certain steps to become either a registered user or a subscriber. During these steps, you may be required to provide us with information (including Personally Identifiable Information) such as name, postal code and email address, and, if you subscribe to one of our Online Products, credit card and billing information. This information is used to help us understand the characteristics of people who use our Web site, to improve our Web site and our Online Products, to contact users about requested Online Products and/or for subscription billing purposes. It is optional for you to provide demographic information (such as profession and number of children), but providing this information is encouraged so we can provide a more personalized experience on our Web site such as by providing you with information that we think would be of interest to you.

Cookies and Action Tags.
We also collect Non-Personally Identifiable Information passively using "cookies" and "action tags."
"Cookies" are small text files that are placed on your computer in order to identify (i) your Web browser (ii) the activities of your computer on our Web site and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to:

We also may use cookies to conduct marketing and promotional efforts, tailor certain advertisements to your browser that we think may be of interest to you, or to determine the popularity of certain content.

In addition to cookies that we place on your computer, cookies may also be placed on your computer by third parties that we use to display or serve advertisements or to collect Non-Personally Identifiable Information in order to provide advertising-related services. For example, Double Click Inc. ("Double Click") and Avenue A, LLC, this employs Atlas DMT (“Atlas”) technology, place cookies in the course of serving advertisements for us. Neither Double Click, Atlas nor their cookies collect Personally Identifiable Information on our Web site, and we do not share Personally Identifiable Information with them without your permission. DoubleClick's privacy policy describes its data collection practices and explains the way in which you can "opt-out" of certain tracking by Double Click. Atlas's privacy policy describes its data collection practices and explains the way in which you can "opt-out" of certain tracking by Atlas. You may also "opt-out" of certain tracking on our Web site and other web sites by various advertising companies through the Network Advertising Initiative at http://www.networkadvertising.org.

You do not have to accept cookies to use our Web site, however, you may not be able to use certain products, offerings, features, or resources of our Web site (including our Online Products) if you do not accept cookies. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar.

"Action tags," also known as web beacons or gif tags, are a web technology used to help track web site usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of our Web site, including advertisements, or e-mail sent on our behalf, may contain cookies that are associated with action tags that our located on our Web site. Unlike cookies, action tags are not placed on your computer.

We may select and use different third parties from time to time to track web site usage through action tags on our Web site and on our advertisements on other web sites. For example, Double Click and Atlas each track anonymous web site usage through action tags on our Web site and other web sites. Double Click and Atlas do this by setting a cookie (or reading a cookie previously placed by them) on users' computers to track the activities of users who view a web page that contains action tags. Double Click and Atlas may use information about your visits to this Web site and other web sites in order to provide advertisements about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by one of these companies, please refer to its respective Privacy Policy. Many Internet users already have a Double Click and/or Atlas cookie on their computer today, and tracking through the use of action tags is considered common practice in the industry. Periodically, upon our request, Double Click and/or Atlas may report the anonymous data that they collect on our behalf back to us for our internal use and analysis and our treatment of this anonymous data is governed by the terms of this Privacy Policy.

By using cookies and action tags together, we are able to gain valuable information to improve our Web site and our Online Products and measure the effectiveness of our advertising and marketing campaigns. We do not disclose any of your Personally Identifiable Information to our advertising partners through the use of cookies or action tags.

Finally, please note that advertisers and other third parties may also use their own cookies or action tags when you click on their advertisement or link to their web site or service, on or from our Web site. This Privacy Policy does not govern the use by such third-party web sites or providers of third-party advertising.

Referral Programs.
Through third party referral program operators and others, we offer referral programs whereby referral web sites can earn commissions through the referral of subscribers or other purchasers to our Web site. To track the earning of such commissions, and to determine the effectiveness of the referral programs, the users who become subscribers to our Online Products or purchasers through such referral web sites are tracked using technologies that do not include Personally Identifiable Information (such as cookies and/or action tags). Our program operators and the referral web sites themselves can only access non-Personally Identifiable Information such as data relating to the number of impressions served, the number of transactions completed, and their resulting earnings. They cannot access our customers' personal data.

If you choose to apply to be a referral web site, we use the data you provide strictly for conducting business with you. We have entered into certain agreements with third party program operators for the purpose of administering our referral programs. Should you become a referral web site of ours through one of our third party program operators, any information you provide to them is subject to their privacy policies.

Online Products.
We collect information, some of which may be Personally Identifiable Information, that you voluntarily provide to us when you choose to use some of our Online Products (available either for free or on a subscription basis). We also collect information that you provide voluntarily through responses to special Online Products such as surveys, questionnaires, self-assessment quizzes, contests and the like. Some of these Online Products may ask you for physical information, such as your weight and height.

Public Forums and the Public Profile Feature.
We feature public forums such as chat rooms, message boards, bulletin boards, recipe swaps or similar activities where you and other users of our Web site can communicate with one another. In addition, we offer the "Public Profile" feature of our Web site to permit you to share information about yourself (including, if you elect, Personally Identifiable Information) with others. THIS PRIVACY POLICY DOES NOT PROTECT YOU WHEN YOU USE OUR PUBLIC FORUMS OR PROVIDE INFORMATION (INCLUDING PERSONALLY IDENTIFIABLE INFORMATION) ABOUT YOURSELF THROUGH THE PUBLIC PROFILE FEATURE AVAILABLE ON OUR WEB SITE. You should be aware that any information shared in a public forum such as a chat room, message board, bulletin board or recipe swap or through our Public Profile feature is public information and may be seen or collected by third parties that do not adhere to our Privacy Policy. You should think carefully before disclosing any information in any public forum, or through the Public Profile feature, on our Web site.

Log Files.
We also collect Non-Personally Identifiable Information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Web site. This information may be used to analyze trends, to administer the Web site, to monitor our Web site's use, and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on our Web site and evaluating our Online Products in general and, in the event that we link such Non-Personally Identifiable Information with Personally Identifiable Information, we will only use such information in accordance with this Privacy Policy.

Email or Refer a Friend.
Through our referral tools for informing a friend about our Web site, or one of our Online Products, we will automatically send your friend a one-time email containing the information you request to be sent. If you elect to use these referral tools, we will collect from you certain Personally Identifiable Information about your friend which you have provided, such as your friend's name and email address.

DO WE COLLECT INFORMATION FROM CHILDREN UNDER 13 YEARS OF AGE?
We are committed to protecting the privacy of children. Our Web site and Online Products are not designed for or directed to children under the age of 13 without the supervision of the parents. We do not collect Personally Identifiable Information from any person we actually know is under the age of 13. We urge all parents or guardians to participate in their children's exploration of the Internet, and to teach their children about protecting their personal information while online.

WHAT DO WE DO WITH THE INFORMATION WE COLLECT?
In general, we use the information collected on our Web site and through our Online Products to help us understand who uses our Web site and Online Products and how they are used, to personalize your experience (such as by providing you with information we think may be of interest to you), to assist you in using our Online Products, to improve our Web site and Online Products, and for subscription billing purposes, if applicable.

If you become a registered user of our Web site or subscribe to one of our Online Products, we may use your information to send you a welcoming email that may confirm your user name and password. If you "opt-in" we may send you electronic newsletters, contact you about WYKANTA products, services, information and news that may be of interest to you, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with an option to change your preferences. In addition, if you identify yourself to us by sending us an email with questions or comments, we may use your information (including Personally Identifiable Information) to respond to your questions or comments, and we may file your questions or comments for future reference. We may also use the information collected to send you important service announcements and updates regarding our Web site or Online Products or, if you are a subscriber, about your billing account status. You will not be able to unsubscribe from these service announcements and updates as they contain important information relevant to your use of our Web site and/or our Online Products.

In addition, we may use your information to contact you by postal mail about WYKANTA products, services; information and news that may be of interest to you, unless you notify us that you no longer desire to receive these communications.

We may also use the information gathered on our Web site and through our Online Products to perform statistical analysis of user behaviour, to analyze and evaluate issues relating to nutrition, behaviour and fitness, or to evaluate and improve our Online Products. We may link some of this information to Personally Identifiable Information for purposes such as understanding the characteristics of people who use our Web site, to improve and market our Web site in general and our Online Products in particular or to assist you in your personal health and wellbeing efforts.

WHEN DO WE DISCLOSE INFORMATION TO THIRD PARTIES?
Except as set forth in this Privacy Policy or as specifically agreed to by you, we will not disclose any information we gather from you on our Web site.

Affiliates.
We may disclose information (including Personally Identifiable Information) about you to our Affiliates. For purposes of this Privacy Policy, "Affiliates" means any person or entity which directly or indirectly controls, is controlled by or is under common control with WYKANTA, whether by ownership or otherwise. Any information relating to you that we provide to our Affiliates will be treated by those Affiliates in accordance with the terms of this Privacy Policy.

Laws and Legal Rights.
We may also disclose your information (including Personally Identifiable Information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose Personally Identifiable Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms & Conditions or our Subscription Agreement, or to protect the safety and/or security of our users, our Web site or the general public.

Third Parties Generally.
We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of our Web site. For example, we might inform third parties regarding the number of unique users who visit our Web site, the demographic breakdown of the registered users of our Web site, or the activities that visitors to our Web site engage in while on our Web site. The third parties to which we may provide this information may include potential or actual advertisers, providers of advertising services (including web site tracking services), commercial partners, sponsors, licensees, researchers and other similar parties.

Outside Contractors.
We may employ independent contractors, vendors and suppliers (collectively, "Outside Contractors") to provide specific services and products related to our Web site or Online Products, such as hosting and maintaining our chat rooms, providing credit card processing and fraud screening, and developing applications for our Web site and e-mail services. These Outside Contractors may sometimes have limited access to information collected on our Web site, including your Personally Identifiable Information, in the course of providing products or services to us. Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary in order for the Outside Contractors to perform their limited function for us. We also require that these contractors (i) protect the privacy of your Personally Identifiable Information in a manner consistent with this Privacy Policy, and (ii) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products or services for which we contracted.

Third Party Sellers.
In addition, through our Web site, you may be given the opportunity to purchase (or to obtain more information) regarding certain content, products or services which are sold through a person or company other than us or our Affiliates (collectively, "Third Party Sellers"). Similarly, if you purchase a product or service through one of our co-branded stores, you will likely be purchasing the product through a Third Party Seller and not from us. We will attempt to make it clear to you when you are dealing with a Third Party Seller by opening a new browser or otherwise notifying you that you are leaving our Web site. Third Party Sellers may request that you submit certain information to them in order to purchase their products or services or to obtain additional information from them. You do not need to submit this information or purchase any products or services from Third Party Sellers to access our Web site. By submitting the requested information, you affirmatively consent to provide that information to the Third Party Seller. This information is used by the Third Party Seller and may be subject to a different privacy policy. We do not otherwise share or disclose your Personally Identifiable Information to Third Party Sellers.

Sale of Business.
We reserve the right to disclose and/or transfer information (including your Personally Identifiable Information) to a third party in the event of a proposed or actual sale, merger or other transfer of all or substantially all of the assets WYKANTA provided that the third party agrees to adhere to the terms of this Privacy Policy.

DOES THIS PRIVACY POLICY APPLY WHEN I LINK TO OTHER WEB SITES?

Our Web site contains links to other web sites not owned or operated by WYKANTA or an Affiliate (for example, if you "click" on a banner advertisement, you will likely be taken off our Web site). We will attempt to make it obvious to you when you leave our Web site and enter these web sites by opening a new browser or otherwise notifying you that you are leaving our Web site. However, please be aware that we are not responsible for the privacy practices of such web sites. We encourage you to be aware when our Web site links to other web sites and to read the privacy policies or statements of these web sites. This Privacy Policy applies solely to information collected by our Web Site.

IS THE INFORMATION WE COLLECT SECURE?

We want your information (including Personally Identifiable Information) to remain as secure as possible. We strive to provide secure transmission of your information from your computer to our servers through industry-standard techniques. To help ensure the integrity and privacy of the Personally Identifiable Information you provide to us via the Internet at the time you elect to become a registered user or subscribe to our Online Products, we use Secured Socket Layer (SSL) encryption technology in transmitting such Personally Identifiable Information over the Internet to our servers. We secure the Personally Identifiable Information you provide on servers located in controlled, secure environments, protected from unauthorized access, use, or alteration. Only employees or agents who need access to your information to perform a specific task or function are granted access to such information. In addition, all WYKANTA employees and agents must abide by this Privacy Policy and are kept up-to-date on security practices. Any employee who violates this Privacy Policy is subject to disciplinary action, up to and including termination.

Notwithstanding the above commitments to protect your information (including Personally Identifiable Information) from loss, misuse or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us.

WHAT CHOICES DO I HAVE REGARDING THE COLLECTION, DISCLOSURE AND DISTRIBUTION OF PERSONALLY IDENTIFIABLE INFORMATION?

Except as otherwise described in this Privacy Policy, we will only use or disclose Personally Identifiable Information for the purposes described above or as otherwise notified at the time we request such information from you or prior to any new use of such information. You must "opt-in" and give us permission to use or disclose your Personally Identifiable Information for any other purpose. If you no longer wish to receive communications from us via postal mail, you may notify us at privacy@wykanta.ca or by contacting our Privacy Coordinator at the address set out below. You may change your preference and "opt-out" of receiving other communications by changing that option in the My Profile feature of our Web site, following the directions provided in association with the communication, or by contacting our Privacy Coordinator at the address set out below.

Users of our Web site are notified via this Privacy Policy or on the Web site at the time of collection when Personally Identifiable Information is being collected by third parties on our Web site. We do this so you can make an informed choice as to whether you should disclose information to a third party.

In addition, as noted above, you may "opt-out" of certain data tracking practices by our advertising partners. For more information about the data tracking practices of various third-party advertising companies, including their privacy practices and "opt-out" procedures, please go to the web site operated by the Network Advertising Initiative at http://www.networkadvertising.org.

CAN I UPDATE OR CORRECT MY PERSONALLY IDENTIFIABLE INFORMATION?

You can always contact us in order to (1) update or correct your Personally Identifiable Information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the Personally Identifiable Information maintained about you on our systems, by accessing My Profile or contacting our Privacy Coordinator at the address set out below.
You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our systems. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist in a non-erasable form that will be difficult or impossible for us to locate, and information that is kept in this format is only used for our internal record-keeping purposes and will not be disclosed to any third party unless required by law. However, we promise that promptly after receiving your request, all Personally Identifiable Information stored in databases we actively use and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable.

HOW WILL I KNOW IF THERE ARE ANY CHANGES TO THIS PRIVACY POLICY?

If we decide to change this Privacy Policy, we will post those changes on our Web site so you are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it. If at any point we decide to use Personally Identifiable Information in a manner significantly different from that stated in this Privacy Policy, or otherwise disclosed to you, at the time it was collected, we will notify you by email or otherwise, and you will have a choice as to whether or not we use your Personally Identifiable Information in a new manner. We may also make non-significant changes to our Privacy Policy that generally will not affect our use of your Personally Identifiable Information. If you do not agree to the terms of this Privacy Policy, you should not use our Web site.

WHO DO I CONTACT IF I HAVE ANY PRIVACY QUESTIONS?

If you have any questions about our Privacy Policy or feel that we are not abiding by the terms of our posted Privacy Policy, please contact our Privacy Coordinator in any of the following ways:

Email our Privacy Coordinator at:
privacy@wykanta.com

Or, write to our Privacy Coordinator at:

Wykanta Canada Ltd.
30 Dorchester Avenue
Unit B
Toronto, Ontario, M8Z 4W3
Attn: Privacy Coordinator

BY USING OUR WEB SITE, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU SHOULD NOT USE OUR WEB SITE. YOU’RE CONTINUED USE OF OUR WEB SITE FOLLOWING THE POSTING OF CHANGES TO THIS PRIVACY POLICY WILL MEAN THAT YOU ACCEPT THOSE CHANGES.