privacy and the security of your personal information are very
important to us. We want you to be as comfortable as possible visiting
our Web site and using our Online Products. We are dedicated to
protecting the privacy of those who visit our Web site and use our
operated by us (collectively, our "Web site") and our Online Products,
and explains how we collect your personal information on our Web site,
or through our Online Products, how we protect such information, and
the choices you have concerning the use and disclosure of such
is for use by residents of Canada only. Except as WYKANTA CANADA. LTD.
license, trade, or rent your personal information collected on our Web
site or through our Online Products to others.
resellers or distributors of WYKANTA products and services. WYKANTA
shall comply with Canadian federal and provincial privacy legislation
as it is enacted, and applicable privacy legislation in jurisdictions
where WYKANTA carries on business. WYKANTA operations in jurisdictions
with less stringent privacy laws are expected to make all reasonable
right or claim (whether legal, equitable or otherwise) that any
individual or person may have at law or otherwise against WYKANTA or
any of its directors, officers, employees, agents or representatives
(collectively, the “WYKANTA GROUP”); not will the existence of this
upon the WYKANTA GROUP, or add to any such obligation or liability,
that the WYKANTA GROUP does not already otherwise have to any
individual or person at law or otherwise.
By submitting personal information, you agree to WYKANTA’s collection,
use and disclosure of such personal information for the purpose
permitted or required by law. Subject to legal and contractual
requirements, and reasonable notice, you may refuse or withdraw your
consent to certain of the purposes described in “WHAT DO WE DO WITH THE
INFORMATION WE COLLECT?” at any time by contacting us as described in
“WHO DO I CONTACT IF I HAVE ANY PRIVACY QUESTIONS?” If you refuse or
withdraw your consent, we may not be able to provide or continue to
provide products, services and information which may be of value to you.
by our Web site. We are not responsible for the privacy of any
information you reveal or post in any public forum (e.g., message board
or chat room) or through the "Public Profile" feature available on our
Web site, or for the privacy practices of web sites that are operated
or owned by third parties.
We also wish to
assure you that WYKANTA CANADA. LTD. complies fully with the Person
Information Protection and Electronic Documents Act taking effect on
January 1, 2001.
The following are links to the
topic, click on that provision title below.
WHAT INFORMATION ABOUT ME IS COLLECTED ON YOUR WEB SITE OR THROUGH YOUR ONLINE PRODUCTS?
We collect two types of information: personally identifiable information and non-personally identifiable information.
may collect personal information about consumers when they submit
information to our web sites, call our Privacy Coordinator or otherwise
communicate with us (e.g. enter a contest, request information or
mailings, buy a product or service, or participate in a survey),
limited circumstances, WYKANTA may collect personal information about
third parties. For example, some of our web sites offer visitors the
ability to send information to a friend by e-mail. A visitor may
provide us with his or her friend’s name and e-mail address. Please
note that WYKANTA will use such information only for the specified
purpose and we will not contact the third party again unless and until
the third party contacts us.
Personally Identifiable Information.
Personally identifiable information is information that identifies you
or can be used to identify or contact you ("Personally Identifiable
Information"). Such Personally Identifiable Information may include
your name, address, email address, telephone number, birth date (for
the purposes of determining eligibility to subscribe to our Online
Products or offerings, conducting demographic analyses, personalizing
your experience on the Web site, and/or satisfaction of contest
eligibility requirements) and billing and credit card information. We
may request Personally Identifiable Information from you when you
register on our Web site, subscribe to our Online Products or in
connection with other Online Products we may make available on our Web
site from time to time. In all of these cases, we will collect
Personally Identifiable Information from you only if you voluntarily
submit such information to us. Unless you give us permission to do so,
we will not sell, share, license, trade or rent your Personally
You do not have to provide us with any Personally Identifiable
Information to visit our Web site. However, if you choose to withhold
requested information, you may not be able to visit all sections of our
Web site or use all of our Online Products, such as subscribing to our
online tools, posting messages on our message boards or visiting our
chat rooms. In addition, we may not be able to provide you with some of
the other Online Products dependent upon the collection of such
information, such as a personalized WYKANTA home page.
Non-Personally Identifiable Information.
When you become a registered user of our Web site, subscribe to one of
our current Online Products, or in connection with other Online
Products we may make available on our Web site from time to time, we
also may collect information that by itself cannot be used to identify
or contact you, such as demographic information (like age, profession
or gender) and physical information "Non-Personally Identifiable
Information"). Non-Personally Identifiable Information may also include
user IP addresses, browser types, domain names, and other anonymous
statistical data involving the use of our Web site. Non-Personally
Identifiable Information is used to help us understand the
characteristics of people who use our Web site and to improve and
market our Web site in general and our Online Products in particular.
In the event that we link any Non-Personally Identifiable Information
with Personally Identifiable Information, we will treat such
information as Personally Identifiable Information and only use such
Information from Other Sources.
We may also supplement the information we collect with information from
other sources to assist us in evaluating and improving our Web site and
Online Products, to determine your preferences so that we can tailor
our Web site and Online Products to your needs, and/or to study
nutritional, behavioral and fitness questions in general. WYKANTA may
collect personal information about consumers when they submit
information to our web sites, call our Privacy Coordinator or otherwise
communicate with us (e.g. to enter a contest, request information or
mailings, buy a product or service, or participate in a survey).
AND WHEN IS INFORMATION COLLECTED ON OUR WEB SITE OR THROUGH OUR ONLINE
We may collect information (including information that is Personally
Identifiable Information) from you in different manners and at
different places and times on our Web site, such as when you register
for our Web site or subscribe to one of our Online Products. We also
may collect information from you in connection with, or through, other
Online Products we may make available on our Web site from time to
time. The following is a description of the areas and/or manner in
which we primarily collect information about you.
Becoming a Registered User and Subscription.
In order to access certain Online Products on our Web site, such as our
chat rooms, message boards and tools you must first complete certain
steps to become either a registered user or a subscriber. During these
steps, you may be required to provide us with information (including
Personally Identifiable Information) such as name, postal code and
email address, and, if you subscribe to one of our Online Products,
credit card and billing information. This information is used to help
us understand the characteristics of people who use our Web site, to
improve our Web site and our Online Products, to contact users about
requested Online Products and/or for subscription billing purposes. It
is optional for you to provide demographic information (such as
profession and number of children), but providing this information is
encouraged so we can provide a more personalized experience on our Web
site such as by providing you with information that we think would be
of interest to you.
Cookies and Action Tags.
We also collect Non-Personally Identifiable Information passively using "cookies" and "action tags."
"Cookies" are small text files that are placed on your computer in
order to identify (i) your Web browser (ii) the activities of your
computer on our Web site and (iii) your activity in connection with our
advertisements and other marketing and promotional efforts. Cookies may
be used to:
- personalize your experience on our Web site (e.g., to dynamically generate content on web pages specifically designed for you),
you in using our Online Products (e.g., to save you time by not having
to reenter your name upon each visit to our Web site), and
- allow us to statistically monitor how you are using our Web site for purposes of improving our online offerings.
tailor certain advertisements to your browser that we think may be of
interest to you, or to determine the popularity of certain content.
addition to cookies that we place on your computer, cookies may also be
placed on your computer by third parties that we use to display or
serve advertisements or to collect Non-Personally Identifiable
Information in order to provide advertising-related services. For
example, Double Click Inc. ("Double Click") and Avenue A, LLC, this
employs Atlas DMT (“Atlas”) technology, place cookies in the course of
serving advertisements for us. Neither Double Click, Atlas nor their
cookies collect Personally Identifiable Information on our Web site,
and we do not share Personally Identifiable Information with them
data collection practices and explains the way in which you can
describes its data collection practices and explains the way in which
you can "opt-out" of certain tracking by Atlas. You may also "opt-out"
of certain tracking on our Web site and other web sites by various
advertising companies through the Network Advertising Initiative at
You do not have to
accept cookies to use our Web site, however, you may not be able to use
certain products, offerings, features, or resources of our Web site
(including our Online Products) if you do not accept cookies. Although
most browsers are initially set to accept cookies, you may reset your
browser to notify you when you receive a cookie or to reject cookies
generally. Most browsers offer instructions on how to do so in the
"Help" section of the toolbar.
"Action tags," also known as web beacons or gif tags, are a web
technology used to help track web site usage information, such as how
many times a specific page has been viewed. Action tags are invisible
to you, and any portion of our Web site, including advertisements, or
e-mail sent on our behalf, may contain cookies that are associated with
action tags that our located on our Web site. Unlike cookies, action
tags are not placed on your computer.
We may select and use different third parties from time to time to
track web site usage through action tags on our Web site and on our
advertisements on other web sites. For example, Double Click and Atlas
each track anonymous web site usage through action tags on our Web site
and other web sites. Double Click and Atlas do this by setting a cookie
(or reading a cookie previously placed by them) on users' computers to
track the activities of users who view a web page that contains action
tags. Double Click and Atlas may use information about your visits to
this Web site and other web sites in order to provide advertisements
about goods and services that may be of interest to you. If you would
like more information about this practice and to know your choices
about not having this information used by one of these companies,
already have a Double Click and/or Atlas cookie on their computer
today, and tracking through the use of action tags is considered common
practice in the industry. Periodically, upon our request, Double Click
and/or Atlas may report the anonymous data that they collect on our
behalf back to us for our internal use and analysis and our treatment
By using cookies and action tags together, we are able to gain valuable
information to improve our Web site and our Online Products and measure
the effectiveness of our advertising and marketing campaigns. We do not
disclose any of your Personally Identifiable Information to our
Finally, please note that advertisers and other third parties may also
use their own cookies or action tags when you click on their
advertisement or link to their web site or service, on or from our Web
web sites or providers of third-party advertising.
Through third party referral program operators and others, we offer
referral programs whereby referral web sites can earn commissions
through the referral of subscribers or other purchasers to our Web
site. To track the earning of such commissions, and to determine the
effectiveness of the referral programs, the users who become
subscribers to our Online Products or purchasers through such referral
web sites are tracked using technologies that do not include Personally
Identifiable Information (such as cookies and/or action tags). Our
program operators and the referral web sites themselves can only access
non-Personally Identifiable Information such as data relating to the
number of impressions served, the number of transactions completed, and
their resulting earnings. They cannot access our customers' personal
If you choose to apply to be a referral web site, we use the data you
provide strictly for conducting business with you. We have entered into
certain agreements with third party program operators for the purpose
of administering our referral programs. Should you become a referral
web site of ours through one of our third party program operators, any
information you provide to them is subject to their privacy policies.
We collect information, some of which may be Personally Identifiable
Information, that you voluntarily provide to us when you choose to use
some of our Online Products (available either for free or on a
subscription basis). We also collect information that you provide
voluntarily through responses to special Online Products such as
surveys, questionnaires, self-assessment quizzes, contests and the
like. Some of these Online Products may ask you for physical
information, such as your weight and height.
Public Forums and the Public Profile Feature.
We feature public forums such as chat rooms, message boards, bulletin
boards, recipe swaps or similar activities where you and other users of
our Web site can communicate with one another. In addition, we offer
the "Public Profile" feature of our Web site to permit you to share
information about yourself (including, if you elect, Personally
PROTECT YOU WHEN YOU USE OUR PUBLIC FORUMS OR PROVIDE INFORMATION
(INCLUDING PERSONALLY IDENTIFIABLE INFORMATION) ABOUT YOURSELF THROUGH
THE PUBLIC PROFILE FEATURE AVAILABLE ON OUR WEB SITE. You should be
aware that any information shared in a public forum such as a chat
room, message board, bulletin board or recipe swap or through our
Public Profile feature is public information and may be seen or
You should think carefully before disclosing any information in any
public forum, or through the Public Profile feature, on our Web site.
We also collect Non-Personally Identifiable Information through our
Internet log files, which record data such as user IP addresses,
browser types, domain names, and other anonymous statistical data
involving the use of our Web site. This information may be used to
analyze trends, to administer the Web site, to monitor our Web site's
use, and to gather general demographic information. We may link this
information to Personally Identifiable Information for these and other
purposes such as personalizing your experience on our Web site and
evaluating our Online Products in general and, in the event that we
link such Non-Personally Identifiable Information with Personally
Identifiable Information, we will only use such information in
Email or Refer a Friend.
Through our referral tools for informing a friend about our Web site,
or one of our Online Products, we will automatically send your friend a
one-time email containing the information you request to be sent. If
you elect to use these referral tools, we will collect from you certain
Personally Identifiable Information about your friend which you have
provided, such as your friend's name and email address.
DO WE COLLECT INFORMATION FROM CHILDREN UNDER 13 YEARS OF AGE?
We are committed to protecting the privacy of children. Our Web site
and Online Products are not designed for or directed to children under
the age of 13 without the supervision of the parents. We do not collect
Personally Identifiable Information from any person we actually know is
under the age of 13. We urge all parents or guardians to participate in
their children's exploration of the Internet, and to teach their
children about protecting their personal information while online.
WHAT DO WE DO WITH THE INFORMATION WE COLLECT?
In general, we use the information collected on our Web site and
through our Online Products to help us understand who uses our Web site
and Online Products and how they are used, to personalize your
experience (such as by providing you with information we think may be
of interest to you), to assist you in using our Online Products, to
improve our Web site and Online Products, and for subscription billing
purposes, if applicable.
If you become a registered user of our Web site or subscribe to one of
our Online Products, we may use your information to send you a
welcoming email that may confirm your user name and password. If you
"opt-in" we may send you electronic newsletters, contact you about
WYKANTA products, services, information and news that may be of
interest to you, and provide you with targeted feedback. If you no
longer desire to receive these communications, we will provide you with
an option to change your preferences. In addition, if you identify
yourself to us by sending us an email with questions or comments, we
may use your information (including Personally Identifiable
Information) to respond to your questions or comments, and we may file
your questions or comments for future reference. We may also use the
information collected to send you important service announcements and
updates regarding our Web site or Online Products or, if you are a
subscriber, about your billing account status. You will not be able to
unsubscribe from these service announcements and updates as they
contain important information relevant to your use of our Web site
and/or our Online Products.
In addition, we may use your information to contact you by postal mail
about WYKANTA products, services; information and news that may be of
interest to you, unless you notify us that you no longer desire to
receive these communications.
We may also use the information gathered on our Web site and through
our Online Products to perform statistical analysis of user behaviour,
to analyze and evaluate issues relating to nutrition, behaviour and
fitness, or to evaluate and improve our Online Products. We may link
some of this information to Personally Identifiable Information for
purposes such as understanding the characteristics of people who use
our Web site, to improve and market our Web site in general and our
Online Products in particular or to assist you in your personal health
and wellbeing efforts.
WHEN DO WE DISCLOSE INFORMATION TO THIRD PARTIES?
by you, we will not disclose any information we gather from you on our
We may disclose information (including Personally Identifiable
Information) about you to our Affiliates. For purposes of this Privacy
Policy, "Affiliates" means any person or entity which directly or
indirectly controls, is controlled by or is under common control with
WYKANTA, whether by ownership or otherwise. Any information relating to
you that we provide to our Affiliates will be treated by those
Laws and Legal Rights.
We may also disclose your information (including Personally
Identifiable Information) if we believe in good faith that we are
required to do so in order to comply with an applicable statute,
regulation, rule or law, a subpoena, a search warrant, a court or
regulatory order, or other valid legal process. We may disclose
Personally Identifiable Information in special circumstances when we
have reason to believe that disclosing this information is necessary to
identify, contact or bring legal action against someone who may be
violating our Terms & Conditions or our Subscription Agreement, or
to protect the safety and/or security of our users, our Web site or the
Third Parties Generally.
We may provide to third parties information about you that does not
allow you to be identified or contacted, including where such
information is combined with similar information of other users of our
Web site. For example, we might inform third parties regarding the
number of unique users who visit our Web site, the demographic
breakdown of the registered users of our Web site, or the activities
that visitors to our Web site engage in while on our Web site. The
third parties to which we may provide this information may include
potential or actual advertisers, providers of advertising services
(including web site tracking services), commercial partners, sponsors,
licensees, researchers and other similar parties.
We may employ independent contractors, vendors and suppliers
(collectively, "Outside Contractors") to provide specific services and
products related to our Web site or Online Products, such as hosting
and maintaining our chat rooms, providing credit card processing and
fraud screening, and developing applications for our Web site and
e-mail services. These Outside Contractors may sometimes have limited
access to information collected on our Web site, including your
Personally Identifiable Information, in the course of providing
products or services to us. Access to your Personally Identifiable
Information by these contractors is limited to the information
reasonably necessary in order for the Outside Contractors to perform
their limited function for us. We also require that these contractors
(i) protect the privacy of your Personally Identifiable Information in
disclose your Personally Identifiable Information for any purpose other
than providing us with products or services for which we contracted.
Third Party Sellers.
In addition, through our Web site, you may be given the opportunity to
purchase (or to obtain more information) regarding certain content,
products or services which are sold through a person or company other
than us or our Affiliates (collectively, "Third Party Sellers").
Similarly, if you purchase a product or service through one of our
co-branded stores, you will likely be purchasing the product through a
Third Party Seller and not from us. We will attempt to make it clear to
you when you are dealing with a Third Party Seller by opening a new
browser or otherwise notifying you that you are leaving our Web site.
Third Party Sellers may request that you submit certain information to
them in order to purchase their products or services or to obtain
additional information from them. You do not need to submit this
information or purchase any products or services from Third Party
Sellers to access our Web site. By submitting the requested
information, you affirmatively consent to provide that information to
the Third Party Seller. This information is used by the Third Party
otherwise share or disclose your Personally Identifiable Information to
Third Party Sellers.
Sale of Business.
We reserve the right to disclose and/or transfer information (including
your Personally Identifiable Information) to a third party in the event
of a proposed or actual sale, merger or other transfer of all or
substantially all of the assets WYKANTA provided that the third party
Our Web site contains links to other web sites not owned or operated by
WYKANTA or an Affiliate (for example, if you "click" on a banner
advertisement, you will likely be taken off our Web site). We will
attempt to make it obvious to you when you leave our Web site and enter
these web sites by opening a new browser or otherwise notifying you
that you are leaving our Web site. However, please be aware that we are
not responsible for the privacy practices of such web sites. We
encourage you to be aware when our Web site links to other web sites
and to read the privacy policies or statements of these web sites. This
IS THE INFORMATION WE COLLECT SECURE?
We want your information (including Personally Identifiable
Information) to remain as secure as possible. We strive to provide
secure transmission of your information from your computer to our
servers through industry-standard techniques. To help ensure the
integrity and privacy of the Personally Identifiable Information you
provide to us via the Internet at the time you elect to become a
registered user or subscribe to our Online Products, we use Secured
Socket Layer (SSL) encryption technology in transmitting such
Personally Identifiable Information over the Internet to our servers.
We secure the Personally Identifiable Information you provide on
servers located in controlled, secure environments, protected from
unauthorized access, use, or alteration. Only employees or agents who
need access to your information to perform a specific task or function
are granted access to such information. In addition, all WYKANTA
up-to-date on security practices. Any employee who violates this
Notwithstanding the above commitments to protect your information
(including Personally Identifiable Information) from loss, misuse or
alteration by third parties, you should be aware that there is always
some risk involved in transmitting information over the Internet. There
is also some risk that others could find a way to thwart our security
systems. As a result, while we strive to protect your information, we
cannot ensure or warrant the security and privacy of any information
you transmit to us.
WHAT CHOICES DO I HAVE REGARDING THE COLLECTION, DISCLOSURE AND DISTRIBUTION OF PERSONALLY IDENTIFIABLE INFORMATION?
or disclose Personally Identifiable Information for the purposes
described above or as otherwise notified at the time we request such
information from you or prior to any new use of such information. You
must "opt-in" and give us permission to use or disclose your Personally
Identifiable Information for any other purpose. If you no longer wish
to receive communications from us via postal mail, you may notify us at
email@example.com or by contacting our Privacy Coordinator at the
address set out below. You may change your preference and "opt-out" of
receiving other communications by changing that option in the My
Profile feature of our Web site, following the directions provided in
association with the communication, or by contacting our Privacy
Coordinator at the address set out below.
Web site at the time of collection when Personally Identifiable
Information is being collected by third parties on our Web site. We do
this so you can make an informed choice as to whether you should
disclose information to a third party.
In addition, as noted above, you may "opt-out" of certain data tracking
practices by our advertising partners. For more information about the
data tracking practices of various third-party advertising companies,
including their privacy practices and "opt-out" procedures, please go
to the web site operated by the Network Advertising Initiative at
CAN I UPDATE OR CORRECT MY PERSONALLY IDENTIFIABLE INFORMATION?
You can always contact us in order to (1) update or correct your
Personally Identifiable Information, (2) change your preferences with
respect to communications and other information you receive from us, or
(3) delete the Personally Identifiable Information maintained about you
on our systems, by accessing My Profile or contacting our Privacy
Coordinator at the address set out below.
You should be aware that it is not technologically possible to remove
each and every record of the information you have provided to us from
our systems. The need to back-up our systems to protect information
from inadvertent loss means that a copy of your Personally Identifiable
Information may exist in a non-erasable form that will be difficult or
impossible for us to locate, and information that is kept in this
format is only used for our internal record-keeping purposes and will
not be disclosed to any third party unless required by law. However, we
promise that promptly after receiving your request, all Personally
Identifiable Information stored in databases we actively use and other
readily searchable media will be updated, corrected, changed or
deleted, as appropriate, as soon as reasonably practicable.
on our Web site so you are always aware of what information we collect,
how we use it, and under circumstances, if any, we disclose it. If at
any point we decide to use Personally Identifiable Information in a
or otherwise disclosed to you, at the time it was collected, we will
notify you by email or otherwise, and you will have a choice as to
whether or not we use your Personally Identifiable Information in a new
that generally will not affect our use of your Personally Identifiable
you should not use our Web site.
WHO DO I CONTACT IF I HAVE ANY PRIVACY QUESTIONS?
our Privacy Coordinator in any of the following ways:
Email our Privacy Coordinator at:
Or, write to our Privacy Coordinator at:
Wykanta Canada Ltd.
30 Dorchester Avenue
Toronto, Ontario, M8Z 4W3
Attn: Privacy Coordinator
BY USING OUR WEB SITE, YOU SIGNIFY YOUR
POLICY, YOU SHOULD NOT USE OUR WEB SITE. YOU’RE CONTINUED USE OF OUR
MEAN THAT YOU ACCEPT THOSE CHANGES.